March 7, 2008
Description: JC Penney
Image copyright: http://upload.wikimedia.org/wikipedia/commons/9/9c/JcPenney.jpg
1. What experiences did Penney have in his early life that helped him to become a successful businessman?
When James was eight his father told him he would have to provide his own clothes himself, therefore he had to work for money to support his needs.
2. Why did Penney choose to open a store in Kemmerer, Wyoming?
Penney chose to open the store in a small town like Kemmerer because of its size. Another city would have been too large to manage.
3. Why do you think Penney's first store was so successful?
Penney's first store was so successful because he knew what kind of business to put it and where. Had it been in a larger community it would not have been so successful.
4. How was Penney able to rapidly expand his chain of stores?
Penney was able to expand his business because he had people that wanted to expand with him. He had trust worthy people to run his stores and had money to build it in other places.
5. How did the company change to meet competitive challenges that arose in the 1950s and 1960s?