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Technology, key to maintaining property sales in times of crisis
The contingency generated by Covid-19 has brought challenges to real estate agents. However, digital tools have become the perfect ally to avoid lowering productivity in the face of the crisis
The Covid-19 pandemic has significantly changed people's daily lives, as we have had to carry our daily activities inside our homes and limit contact with others, in order to reduce infections.
Due to these prevention measures, various sectors have been affected, which includes the real estate industry, as the confinement has caused the decrease in home sales.
However, as some experts mention, every contingency is an opportunity; And, even with these challenges, people's need for housing does not stop, so the real estate market could find an ally in the use of new technologies to carry out purchase and sale processes, respecting social distancing.
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Digital platforms
The first thing that real estate companies should take into account is that, in these times of crisis, it is essential to have a presence on digital platforms and social networks to publicize properties for sale and attract new customers. Facebook, Twitter, Instagram and other sites allow you to segment the content according to the type of buyer you want to attract; and they have statistical analysis tools, which serve to know which publications the public is interacting with and which ones have been more successful.
Likewise, it is recommended that real estate agencies are present in the main real estate portals , which will allow the catalog of properties to be displayed beyond their own website.
Virtual tours
An essential point to finalize the sale of a property is the visit to it, so that the client can know his next home, as well as the neighborhood where it is located. However, with the health contingency, many real estate companies have implemented virtual tours to show and give accurate information about a property, even without being there, through video calls, technology for 360 visits, virtual reality or video clips.
In this way, buyers can see the property and its surroundings with quality tools, which provide sharp images and videos to verify every detail of the construction and its interiors. In the same way, tools such as Google Maps or Apple Maps can be used , so that customers can get to know the neighborhood and have views of the street.
Virtual accompaniment
Currently, it is possible to make use of chatbots or virtual assistants, which are based on artificial intelligence to meet the needs of customers. Also, for those who are looking for personalized and tailored attention, real estate agents can use email, video calls or WhatsApp to keep in touch with their clients throughout the process and solve doubts at all times in an agile way.
Online payments and procedures
It is not news that money transfers can be made through digital channels, but, with the current context, this is the safest and most viable option to make a payment without violating the measure of social isolation.
In addition, it should be mentioned that the current regulatory framework already allows the digitization of various procedures, as well as the use of digital signatures for sale contracts.