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Planning Your Commercial Keep in mind what we viewed on The Living Room Candidate! Why Type of commercial will you produce? What Issue will you address? Who is your target audience? Where is your setting? Who will the focus be? You? Other individuals? What Tone do you want to convey? The details: 1. You are running a 30 second ad. 2. You must address the above questions in a brief (1/2 page) written overview of your work 3. You must produce 4-8 storyboards/imageboards 4. You must provide dialogue for each storyboard. (Remember your time limit!) 5. You may use the template I will provide or produce your commercial through any AV medium (ex. You may record a voice only ad for radio). 6. You will present your commercial to the class. |