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Planning Your Commercial Keep in mind what we viewed on The Living Room Candidate! • Why Type of commercial will you produce? • What Issue will you address? • Who is your target audience? • Where is your setting? • Who will the focus be? You? Other individuals? • What Tone do you want to convey? The details: 1. You are running a 30 second ad. 2. You must address the above questions in a brief (1/2 page) written overview of your work 3. You must produce 4-8 storyboards/imageboards 4. You must provide dialogue for each storyboard. (Remember your time limit!) 5. You may use the template I will provide or produce your commercial through any AV medium (ex. You may record a voice only ad for radio). 6. You will present your commercial to the class. |